Since arriving in NZ in 2005, Ashley Peters has set up multiple bike organisations in New Zealand, largely focused on helping others enjoy mountain biking just as much as she does. As the founder and CEO of WORD (World Off-road Riding Department), Ash has created a huge community of riders through this youth mountain bike charity. She has also been instrumental in establishing the NZ MTB Instructor Qualifications with NZOIA and Skills Active.
Through her company Joyride, Ash instructs mountain bike skills courses and camps as well as helping mountain bike organisations around Aotearoa developing their safety management systems and running instructor training. For a bit more info into what gets her wheels moving, check out the Untamed Aotearoa podcast